← Sarah Peroni MNTA
Brief Problem Identity Interactive Deliverables Platform
M N T A
Mountains · Nature · Travel · Access
Brand & Platform
MNTA
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01The Project

An environment, not an app.

MNTA is an experiential brand and digital platform for people who cannot physically reach a mountain — because of disability, chronic illness, or simply because no range is within reach of their life.

It is not a hiking app. It is not adventure media. It is a quiet, cinematic place you can move through — the mountain itself, the trees and birds and weather around it, the stillness of standing there. Designed so the mountain can come to the person, when the person cannot go to the mountain.

Discipline
Brand identity, UX/UI, interactive, print, environmental.
Acronym
Mountains · Nature · Travel · Access.
02The Problem

The outdoor industry rarely speaks to everyone. It sells gear, goals, and lifestyle.

Who it is for
Anyone whose life keeps them from the high places they love.
A different kind of voice
MNTA does not speak the language of athletes or conquest. It is built like a slow film, an exhibit, closer to a museum.
What it actually is
A place you walk through. You move around a mountain, learn its weather, its trees, the birds nesting in it. You sit at the ridge at dusk. You read the names of the flora at your feet. You send a piece of it to someone you love. And you can return, as often as you need to.
03Inside the mountain

A place you can walk through, without ever leaving the room.

01 — Stand somewhere
Pick a vantage point. The base, the treeline, the saddle, the summit. Each one is its own loop of light, weather, and sound.
02 — Learn what is around you
Move your cursor across the slope. The trees, birds, and stone respond by name. Subalpine fir. Clark’s nutcracker. Granite.
03 — Sit a while
No timer. No upsell. Stay as long as the day asks of you. The wind keeps moving whether you are watching or not.
Mt. Shasta · 14,179 ftLayered render · figure / atmosphere / horizon
04Identity
M N T A

A wordmark drawn from facets, not photographs.

Mountains are made of facets — planes of light, of shadow, of weather. The MNTA mark abstracts that geometry into a triangulated peak set, sitting on a single horizon line. The four letters carry the four words of the brand. Nothing else is needed.

M / 01MountainThe form, the silhouette, the weight a horizon gives a day.
N / 02NatureLight, weather, sound — the body of a place beyond its peak.
T / 03TravelMovement of feeling more than feet. Distance crossed inside.
A / 04AccessThe promise. That a range is for everyone who has ever loved one.
05Color

Cold tones, warm horizon.

The palette is borrowed from one specific evening — a long ridge, the last light slipping behind it. Deep blues, mountain shadow, stone, and a single warm horizon glow. Parchment carries the type. The system is almost monochromatic by intent, so that when warmth appears it means something.

NightBackground, void, ground
#07101C
Mountain ShadowSurfaces, cards, depth
#1A2535
StoneSecondary type, captions
#5A6677
IceHighlights, sky in mockups
#AAC5D8
ParchmentEditorial type, print stock
#E8DFC8
HorizonThe single warm accent
#D49A4A
06Typography
Display / editorialAa — 01
M
Libre Caslon Text
Titles, quotes, the slow voice of the page.
A mountain is a place a body can stand and a feeling a body can carry — and sometimes only one of those is possible.
UI / body / signageAa — 02
N
Space Grotesk  ·  JetBrains Mono
Interface, body copy, mono labels for ticket and metadata.
UI · 14 / 17 · MONO 11 / 0.18em · LABELS UPPERCASE
07Interactive — Send Someone a Mountain

Choose a mountain. Send it to someone.

A live feature inside MNTA. You pick a peak, write a quiet line, and a postcard is delivered — by email, by text, by paper. It is small, but for the person who receives it, sometimes a mountain is enough.

08Deliverables

Things you can hold, walk through, and keep.

A brand is only as real as the objects, rooms, and films it produces. The MNTA system extends from the page into the hand, the wall, and the room — a quiet kit of artifacts for the places this work actually belongs.

MNTA foldout pamphlet
00 — Foldout pamphlet4 panels · parchment 110gsm
MNTA handout card set
00 — Handout card set4×9 in
01 — Editorial

The Field Guide.
One range per chapter.

A perfect-bound, 64-page companion to the platform. Each chapter holds a single mountain: a full-bleed photograph, a quiet essay, an annotated illustration of the flora and fauna, and the names of its weather. The physical object MNTA hands to a hospital, a hospice, a school library.

Format
6 × 9 in, perfect-bound
Extent
64 pp, parchment 100gsm
Process
Offset, two-color + spot
Edition
Vol. I — Sierra Nevada
Vol. I — Sierra Nevadap. 014
Chapter Two — Mt. Whitney
A long ridge. The last light slipping behind it.
The eastern face of Whitney holds the day longer than any rock in California. By the time the valley below has gone to shadow, the granite is still warm. Subalpine fir lean into the saddle. A Clark’s nutcracker calls once and is gone. The mountain does not require you. It does not refuse you. It is simply here, in the way mountains are.
Fig. 2.1 — east face, duskp. 015
Spread — chapter openerVol. I · pp. 014–015
MNTA · No. 02
Mt. Whitney,
at dusk.
Sierra Nevada · 14,505 ft
Pine · Stone · Cold air · 60 hr
Object — candleGlass vessel · 8 oz
02 — Object

The smell of a specific evening.

A candle, packaged like print. Each scent is sourced from a single place at a single hour — not generic “forest” or “mountain air,” but the literal needles, soils, and stone of one named ridge. The label reads like a chapter heading. The vessel sits dark on a shelf until lit.

Vessel
Smoked glass, 8 oz
Burn
~60 hours
Series
Six places, six hours
Wax
Coconut + apricot
03 — Outdoor

Posters for transit, clinic, and street.

A series of large-format posters built around three lines of voice. Built to be readable from the other side of a hospital lobby or a metro platform — a single image, a single line, the wordmark. Nothing else is needed.

Format
24 × 36 in
Process
Offset, uncoated stock
Sites
Transit, clinic, gallery
Set
Three, expandable
No. 01
The mountain
is yours.
MNTA2026
No. 02
Stand here
a minute.
MNTA2026
No. 03
A range,
for everyone
who has ever
loved one.
MNTA2026
Outdoor — poster seriesThree of —
01 — Library
Choose a mountain.
→
02 — Quiet Room
Sit a while.
→
03 — Send
Send one to someone.
→
Environmental — wayfindingHospital install · system
04 — Environmental

Wayfinding for a hospital install.

A site-specific signage system: floor decals, wall banners, vinyls, and door signs, drawn from the same typographic system as the platform. Designed for a children’s hospital atrium, a memory-care wing, or a gallery — anywhere a person might have time, but not access.

Substrates
Vinyl, fabric, decal
Typography
Caslon + Mono pair
Pilot site
Pediatric oncology wing
Sign types
7
05 — Experiential

The Quiet Room.
A 10′ × 10′ mountain, indoors.

A pop-up installation. One projected mountain loop, one bench, two pairs of headphones, one printed line on the wall. Deployable in lobbies, libraries, and conferences. The room is the deliverable; everything else falls away.

Footprint
10′ × 10′
Hardware
4K short-throw, ambient audio
Capacity
Two, at a time
Dwell
Average ~11 minutes
MNTA · QUIET ROOM
Experiential — Quiet RoomRender · install concept
MNTA No. 06
A kit for a quiet wing.
For — Pediatric oncology, hospice, memory care
i.
Field Guide — Vol. I
Companion book, 64pp.
ii.
Tablet stand & headphone hooks
For at-bed viewing.
iii.
Wall card for staff
How the program works.
iv.
Postcards × 25
For sending mountains.
System — partnership kitSlipcase · mailable
06 — System

The hospital partnership kit.

A single charcoal slipcase shipped to a partnering ward. Inside: the field guide, a tablet stand and headphone hooks for at-bed use, a printed wall card for staff explaining how the program works, and a stack of postcards. The kit makes MNTA usable by a wing that has not heard of MNTA yet.

Format
Charcoal slipcase
Contains
4 components
Pilot
3 wards, year one
Cost
Underwritten, free
07 — Motion

30 seconds.
The opening title.

A short brand film that loops on the platform home page and runs as a title sequence at the head of any installation or event. Eight beats: cold horizon, slow push toward a ridge, a single voice-over line, the wordmark, the four words, hold on black.

Length
0:30
Aspect
16:9 · 9:16 cuts
Sound
Field recording + VO
Beats
8 frames, below
00:00Cold horizon, hold
00:05Slow push, ridge enters
00:10Light reaches the rock
00:13VO line, in italic“The mountain is yours.”
00:18Wordmark draws on
00:22Four-word lockupM N T A
00:26Tagline, holdMOUNTAINS · NATURE · TRAVEL · ACCESS
00:30 —Black
Motion — storyboard8 beats · 0:00–0:30
MNTA — Annual Report2026 · No. 01
A year of standing very still.
Stood at the saddle
4,302 people, at Mt. Whitney
Average dwell
11:24 minutes per visit
Mountains sent
1,118 between strangers, friends, kin
Editorial — annual reportCover · stitched, 24pp
08 — Conceptual

The Annual Report of Stillness.

A small printed pamphlet, sent each year, that inverts the corporate annual report. It does not measure growth, conversion, or session length in the usual sense. It measures how long people stayed, how often they returned, and how many mountains were sent between strangers. Numbers as a love letter.

Format
7 × 10 in, saddle-stitched
Extent
24 pp, parchment
Cadence
Annual
Distribution
By post, to all members
09Platform

The platform itself.

A small app. A library of mountains, an immersive viewer, and the Send a Mountain compose screen. The chrome stays out of the way; the photograph and the silence do the work.

MNTA desktop platform — Mt. Whitney overview
Desktop — Overview  Mt. Whitney · interactive map mode 00 / In context
— On the phone, three screens
9:41● ● ●
MNTA / LIBRARY
Ranges, sorted by stillness.
Mt. Whitney, dawn
Sierra Nevada · 38 min
0:38
Cascade ridge in fog
Pacific NW · 24 min
0:24
Dolomiti, last light
Alps · 51 min
0:51
Atlas at sundown
North Africa · 18 min
0:18
— 01Library
9:41● ● ●
CLOSE···
Sierra Nevada · 14,505 ft
Mt. Whitney
at first light.
Sound · ambient field recording · 38 min
0:00—
⇺ ▶ ⇻
— 02Now playing
9:41● ● ●
Send a mountain×
To
Mom
Mountain
Mt. Whitney, dawn
A line, only if you want one
For the morning we never made it to.
From — yours
For the morning we never made it to.
Send the mountain →
— 03Send compose
— Closing

The mountain is yours.